e’mar success story
E'MAR combines foot wellness research, technology and beauty. The innovative insole ensures high heel unprecedented comfort with an elegant and sophisticated design.
The story
Challenge
“As a female foot and ankle surgeon, it has always been a daunting task to help females find footwear that looks great but also feels great. The crux of the problem is that beautiful shoes are rarely comfortable and comfortable shoes are rarely beautiful. After spending the last 10 years practicing medicine it dawned at me that adding arch supports would not be acceptable. There needed to be medical and technical innovation within the shoe industry. No longer would women have to accept that beauty equals pain. This was the beginning of E’MAR.”
-Najwa Javed, USA
Outcome
The technology built inside each shoe was standardized from thousands of impressions of women’s feet taken over the last tens years. Each insole was developed and tested in real-time by a practicing foot and ankle surgeon. The technology was further honed allowing for the ultra-thin insole to be completely hidden within each design and thereby giving E’MAR its signature sleek and sophisticated look.
Design
Designed by a Foot and Ankle Surgeon in Silicon Valley and handcrafted by a Master Italian Artisan.
E’MAR is built on Italian and medical expertise.
Insole Development & Prototyping
This innovative technology, found inside all E’MAR shoes consists of a hidden pressure realigning inlay that rebalances your whole foot as it sits in a high heel. This added with the biomechanically designed toe box and arch incline allows for maximum stabilization of the foot and ankle when in an elevated position.
Packaging
A reputable Brand requires to convey its message in the most comprehensive way. ISM took care of the packaging aspects and offered E’MAR a variety of options for shoe box, dust bag and other details that can truly tell the story of the brand.
Production
There are many options when choosing a manufacturing company.
