"The most memorable moment for us is probably the launch of our men loafers.”
The Dutch dual behind M.J. Carter men loafers brand believes that the best products are created with true
craftsmanship, by focusing on quality, passion and skill.
THE STORY
Challenge
“M.J. Carter came about when two friends, Max Hoekendijk and Jesse Faber, share the vision to create a high end shoe brand which focuses on products that represent the finest of quality”.
Outcome
M.J. Carter men loafers were hand made in Italy with supreme suede and calfskin, featuring customized brand motif and logo placement to give the iconic shoe style a distinct twist.
Project phases
- Product Development
- Prototyping & Sampling
- Packaging
- Production
Project Development
ISM interpreted M.J. Carterʼs vision of the modern driving shoe to come up with custom colourways, distinguished logo placement and material type for our men loafers.
ISM supported our project and us as a brand from the moment we came in contact with them. They also deliver great quality and service.
Prototyping & Sampling
Once the design was finalized, ISM created prototypes and final sample in suede, embossed logo on the rubble insole, iron plate with the brandʼs fox motif, and metal aglets with imitation laces.
You have to find the company that really sees what you are trying to achieve and supports your vision.
Packaging
After reviewing the 3D renderings for the dust bag and shoe box, the final packaging consisted of an orange dust bag in cotton-satin with brown drawstrings and silk-screen logo, and a custom matte brown shoe box with gold colour printed logo.
ISM helped us with every little detail, from the packaging to the details on the shoes. They were always there to advise us with their experience.
Production
The final production of these men loafers comprises of two colourways in tan and a custom blue shade, with materials sourced from the best tanneries to secure top quality suede upper, calfskin insole, rubber sole, finished with rubber studs on the outsole and heel.
After comparing different production traditions and methods we were sure we wanted to go for Italian quality and craftsmanship. The tradition was just something we thought fitted M.J. Carter.
