M.J. CARTER SUCCESS STORY
The Dutch dual behind M.J. Carter believes that the best products are created with true
craftsmanship, by focusing on quality, passion and skill.
THE STORY
Challenge
“M.J. Carter came about when two friends, Max Hoekendijk and Jesse Faber, share the vision to create a high end shoe brand which focuses on products that represent the finest of quality”.
- Max Hoekendijk & Jesse Faber, Netherlands
Outcome
M.J. Carter car shoes were hand made in Italy with supreme suede and calfskin, featuring customized brand motif and logo placement to give the iconic shoe style a distinct twist.
Project Development
ISM interpreted M.J. Carterʼs vision of the modern driving shoe to come up with custom colourways, distinguished logo placement and material type.
Prototyping & Sampling
Once the design was finalized, ISM created prototypes and final sample in suede, embossed logo on the rubble insole, iron plate with the brandʼs fox motif, and metal aglets with imitation laces.
Packaging
After reviewing the 3D renderings for the dust bag and shoe box, the final packaging consisted of an orange dust bag in cotton-satin with brown drawstrings and silk-screen logo, and a custom matte brown shoe box with gold colour printed logo.
Production
The final production comprises of two colourways in tan and a custom blue shade, with materials sourced from the best tanneries to secure top quality suede upper, calfskin insole, rubber sole, finished with rubber studs on the outsole and heel.
