"The most memorable moment for us is probably the launch.”

- Max Hoekendijk & Jesse Faber

M.J. CARTER SUCCESS STORY

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The Dutch dual behind M.J. Carter believes that the best products are created with true
craftsmanship, by focusing on quality, passion and skill.

  • Blue exquisite suede drive shoe
  • Italian blue sea and rocks
  • Beige suede drive shoe
  • Beige suede driving shoe
  • Blue suede driving shoe and blue sea
  • Amsterdam model wearing blue suede driving shoes

THE STORY

Challenge

“M.J. Carter came about when two friends, Max Hoekendijk and Jesse Faber, share the vision to create a high end shoe brand which focuses on products that represent the finest of quality”.

- Max Hoekendijk & Jesse Faber, Netherlands M.J. Carter team inspects footwear workshop

Outcome

M.J. Carter car shoes were hand made in Italy with supreme suede and calfskin, featuring customized brand motif and logo placement to give the iconic shoe style a distinct twist.

Project phases

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Project Development

ISM interpreted M.J. Carterʼs vision of the modern driving shoe to come up with custom colourways, distinguished logo placement and material type.

Driving Shoe sketch and design
Custom logo on shoe tongue
Beige suede drive shoes
ISM supported our project and us as a brand from the moment we came in contact with them. They also deliver great quality and service.

Prototyping & Sampling

Once the design was finalized, ISM created prototypes and final sample in suede, embossed logo on the rubble insole, iron plate with the brandʼs fox motif, and metal aglets with imitation laces.

https://italianshoemanufacturers.com/wp-content/uploads/M.J.Carter_Prototiping_Polaroid-Img_1-1-2.jpg
Navy Blue driving shoe stitching
Blue leather driving shoe refinement
You have to find the company that really sees what you are trying to achieve and supports your vision.

Packaging

After reviewing the 3D renderings for the dust bag and shoe box, the final packaging consisted of an orange dust bag in cotton-satin with brown drawstrings and silk-screen logo, and a custom matte brown shoe box with gold colour printed logo.

Brown Custom shoe box with logo
Orange Customer Shoe bag
Blue exquisite suede drive shoe and packaging
ISM helped us with every little detail, from the packaging to the details on the shoes. They were always there to advise us with their experience.

Production

The final production comprises of two colourways in tan and a custom blue shade, with materials sourced from the best tanneries to secure top quality suede upper, calfskin insole, rubber sole, finished with rubber studs on the outsole and heel.

Blue and beige suede driving shoes
Beige suede driving shoe with logo
Custom logo on insole drive shoe
After comparing different production traditions and methods we were sure we wanted to go for Italian quality and craftsmanship. The tradition was just something we thought fitted M.J. Carter.

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