“I am a huge believer in tradition, quality and craftsmanship; Italy has a long and well documented heritage in handmade expertly crafted shoes.”

-Belieni Stevens

Belieni success story

Bottom border

BELIENI is a US-based brand specialized in luxury sneakers, handmade in Italy. Realizing a gap in the market with a lack of variety and subtle styling of high-end men’s shoes, designer Belieni sought out to shake up the world of luxury footwear, especially for men with a larger step.

  • White and Black High Top Luxury Sneakers and Ferrari
  • Black High Top Luxury Sneakers
  • Black White Leather High Top Sneakers Italian Style
  • ISM Artisans selecting best leather
  • White high top luxury sneaker
  • White high top luxury sneaker and packaging

The story

Challenge

“I started BELIENI because I saw a lack of variety in men’s luxury sneakers, specifically for larger foot sizes. So I began the process of coming up with a unique, versatile design with subtle detailing, able to be dressed up or down if needed, and created the exquisite design cues in each Calibre shoe.”

-Belieni Stevens, USBelieni Stevens headshot

Outcome

The Calibre high-top sneakers, handcrafted in high quality suede and nappa with copper-plated hardware and rubber soles in 4 colours – Black, White, Wine Red, and Steel Blue, have since garnered much attention. More colourways, a women’s line, and low-top designs are in the making.

Project phases

First encounter with ISM

The initial communication and prompt responses from ISM along with their willingness to help a new brand is what led me to choosing ISM as my manufacturer.

- Belieni Stevens

Design

Belieni provided ISM with his creative concepts and drafted sketches. ISM Design Team created the final production-ready tech packs for 4 options of the Calibre sneakers and finalized the complex materials construction.

Black high top luxury sneaker Sketch and Design
High top luxury sneaker Sketch and Design
Red high top luxury sneaker sketch and Design
Because I reside in the US, I had difficulty in locating a manufacturer in Italy even after numerous trade shows; none of which fit what we needed before coming across ISM.

Prototyping & Sampling

After three iterations to incorporate the materials perfectly, ISM created the final prototypes consisting of quilted and woven leathers, specially-sourced rubber soles, copper-plated hardware with specific logo details.

https://italianshoemanufacturers.com/wp-content/uploads/Belieni_Prototiping__Polaroid-Img_1-3.png
White High top leather sneaker being manufactured
White high top leather luxury sneaker being manufactured
I would have to say the visual confirmation of my shoes, actually being able to hold and wear my design has to be the most memorable moment of BELIENI.

Packaging

Packaging consists of a brushed cotton dust bag and matte black shoe box with plated logos. With the broad shoe size runs, 2 types of boxes were made for EU sizes 39-44 and 45-49 respectively. The first 100 pairs also came with a limited edition, numbered brand card.

Luxury handmade packaging
Black high-top leather luxury sneakers and packaging
Artisans manufacturing exquisite Leather Sneakers
My ISM team was very helpful and full of industry advice, informing me of best practices. They made sourcing materials effortless.

Production

The first production of the Calibre lace-up sneakers are crafted with woven suede front, fine quilted nappa leather and insoles, croc-stamped straps, copper-plated hardware, and custom logo details. The black version in particular features a specially-sourced rubble sole with splatter paint effect.

Blue Leather High Top Sneakers
Black White Production Leather High Top Sneakers
Red Leather High Top Sneakers
I personally feel that I am close with the ISM staff that I work with. We have built a close working and personal relationship which goes a long way.

More success stories

Ready to Start a Shoe Line?

Start now

© 2018 All Rights Reserved. Italian Shoe Manufacturers Ltd.

Top