Understanding colours & materials
Learn about the complex relationships between colours, materials, and human perception that influence your brand, and your designs.
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Creating a piece of garment, footwear or accessory is the process of designing an item based on dozens of factors that affect how it is seen and perceived by consumers.
How much does colour affect the product? Show a swatch of crimson to anyone in the western world, and you are likely to evoke images of red carpet, sultry red dresses, and the famous Louboutin heel. Show that same swatch in China, and youʼre more likely to evoke a picture of prosperity, good luck, and weddings, as red is often worn by brides. Snake leather may be seen as exotic and expensive in some parts of the world, it may be seen as unnecessary in others. Designers benefit from an in depth knowledge of cultural perception of each colour and material that make up any given piece of garment, footwear or accessory and they use this knowledge to create unique styles that people actually want to wear.
In this guide, you will learn how to choose materials for your project, which colours work with different materials, and how colours go together. You will learn how to approach colour as a tool that shapes your brand, its products, and the type of customers it attracts. Gain technical knowledge on industry standards such as Pantone, additive colour wheel, subtractive colour wheel, and much more. You will also learn about materials and the elements that go into the shoe-making process, including different types of leathers, fabrics, rubbers, synthetic materials; how they affect the end product, and what they say about your brand. This will be of immense help for the designer when creating fashionable items that people want to buy.
What am I going to get from this guide?
In this guide, you will learn to approach colour as a tool that shapes your brand, its products, and the type of customers it attracts.
Colours and materials are powerful tools that you can use to create beauty, emotion, and sales. This guide will walk you through the basics, from colour as a concept to design tools such as Pantone, additive colour wheel, subtractive colour wheel, and much more.
You will also learn about materials and the elements that go into the shoe-making process, including different types of leathers, fabrics, rubbers, synthetic materials; how they affect the end product, and what they say about your brand.
Is this guide for me?
This guide is suitable for anyone involved in the process of creating fashion and aims at mastering the art of choosing colours and materials, and the combination of them.
1. Colour in Fashion
1.1 Introduction to Colour
1.1.1 Colour and Culture
1.1.2 The Psychology of Colour
1.1.3 Colour Nomenclature
1.1.4 The Senses and Colour
1.2 The Colours
1.2.1 Primary, Secondary and Tertiary
1.2.2 Types of Colours
1.2.3 Colour Formulas
1.3 Pantone Colour Matching
1.4 Colours and Fashion
1.4.1 Colour proportions
1.4.2 Using Colours in Patterns
1.4.3 Using Colours in Fashion Seasons
1.4.4 Colours and Brand
2. Materials in the Footwear Industry
2.1 Introduction to Materials
2.2 Hides and Skins
2.2.1 Grade / Grain
2.2.3 Tanning Methods
2.3 Exotic Skins
2.4 Fabric and other Natural Materials
2.5 Technical Fabrics
2.6 Synthetic and Artificial Materials
2.6.1 Artificial Materials
2.7 Choosing the Right Materials
2.8 Stitching, Glue, and Other Closures
2.9.1 Types of Outsoles
2.9.2 Outsole Materials
2.9.3 Sole Moulds
2.10 Hardware Accessories
3. Choosing and combining Colours & Materials
3.1 Matching Colours & Materials
3.2 Cost Considerations
3.2.1 Sourcing Materials
3.2.2.Global Shipping Restrictions and Considerations
3.3 Incorporating Different Types of Material
HOW LONG IS THE GUIDE?
The guide has approximately 60 pages of content organised in 3 Modules and 17 Lessons.
HOW DO I ACCESS THE GUIDE?
The guide is accessible through the ISM website, via your private account. You will receive an account once the payment is processed. The guide is accessible via computer as well as any mobile device.
DO I HAVE TO COMPLETE IT FROM BEGINNING TO END IN ONE SITTING?
No. You have full control of your online guide and you can revisit each lesson at your own time.
HOW LONG DOES MY ACCESS LAST?
Your access does not have an expiry time.
The guide is non-refundable. We recommend to check the preview to get an understanding of the course content before making the decision to purchase.
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