The Power of Moodboards

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A step-by-step guide to the creation, adoption and benefit of Moodboards in the creative process.Creating a design requires a significant amount of creativity, brainstorming, and organization. Whether you are new to shoe design, or already familiar with the the creation process, design requires time, patience, and inspiration. Importantly, moodboards can help.Moodboards allow artists, designers, and stylists to visualize their product, and then organize their thoughts and ideas into a concrete concept on the board, which they can then refer back to when creating original designs. This can help with organizing ideas alongside trends and market branding to assist in the creation of a saleable product that customers want to buy.Building a moodboard can be as simple as gluing photos to a pasteboard but it is crucial to consider the elements, expression, emotion, and value of the components included. In this guide, you will learn to carefully consider style, content, and goals, so that you can create a moodboard that adds value to your project. This should help you with organizing creative thoughts, finding inspiration for new projects to make them more relevant and interesting to consumers, and communicating ideas or designs with others to receive feedback and input.
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1. What is a mood board? (Preview)

What is a mood board? A mood board is a layout or arrangement of images, materials, text, colours, fabric swatches, or textures, designed to create a feeling, concept, style, or 'mood'. For the artist, this is an invaluable addition to the design process, because, like writing ideas down, the action of organizing your thoughts, arranging [...]

2. Adding Value with Moodboards

This lesson goes through the goals of creating moodboards and how to jumpstart your creativity to produce ideas and visualize the product objectives. In this lesson: 2.1. Moodboard Goals 2.2. Jumpstarting Your Creativity 2.3. Working Out Ideas 2.4. Visualizing Product Objectives   2.1. Moodboard Goals Anyone can create a collage but it requires skill and a [...]

3. Sourcing Elements & Materials

Sourcing elements is a concept you will have to understand no matter how you choose to create your moodboards. Collecting elements requires you to select the pieces which add the most value to your moodboard and work towards your goal, problem, or design decision. This is crucial for adding value and for creating a coherent [...]

4. Analogue vs. Digital Moodboards

Most moodboards are either analogue or digital, and each has its own pros and cons. Analogue moodboards are constructed on traditional board, paper, or pin board. They are usually created using paper clippings, fabrics, materials, and pins, tape, or glue. Digital moodboards come to life in programs such as Photoshop, Illustrator, InDesign, or Gimp, or [...]

5. Building Your Moodboard

Now that you’ve mastered the basics of creating and designing a moodboard, you’re ready to begin putting yours together. The process can take anywhere from an hour to a few days depending on your selection, the availability of materials, your inspiration, the format you choose, and how often you re-arrange materials into a new layout. [...]

6. Getting Started & Examples

In the next few pages, you can see some examples of moodboards that work. These moodboards are intended to serve as design inspiration, rather than as templates or ideas to copy from. Creating your own moodboard should be about capturing the essence of your idea, so that you can refer to it, share it, or [...]

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